Who it is for

Businesses that need a name on the findings. A board that wants the diagnosis verified before it funds the work. An agency relationship that has stopped being comfortable and needs an independent read. A developer who will do the work properly if someone will tell them precisely what it is.

What is different from the app report

The app runs the same forty criteria and produces the same evidence. What this adds is a person. Every automated finding is checked by the analyst before it reaches you, the ones that depend on judgement are re-read by hand, and anything the automation could not resolve is investigated rather than left as an unknown.

Automation is good at reading robots files and structured data. It is not good at deciding whether a page answers the question a customer actually asks, or whether two business records that look similar are the same company. Those are the parts a person does here.

What you get

The full forty-criterion review, analyst-verified, with evidence and capture times.
A signed report: a named analyst, a dated method version, and a statement of what was and was not assessed.
A call to walk through the findings and the order to take them in.
Action annexes split by recipient, each with acceptance tests, ready to hand to a developer or an agency.
Answers, in writing, to questions arising from the report for thirty days afterwards.

What we need from you

The website address, and the names of any other sites or listings that represent the business.
Read access to Google Search Console and Bing Webmaster Tools, if you want the checks that depend on them answered. Granted inside those tools to a named account, and withdrawn when the work ends. Never a password.
A short conversation about what the business actually sells and to whom, because a page cannot be judged as an answer without knowing the question.

Without the tool access, those criteria are reported as not assessed with the evidence named. The review still runs. It is simply honest about the gap.

What it is not

Not a guarantee of any outcome in any search or AI system.
Not implementation, and not a retainer.
Not a sales document with an audit stapled to the front. If the honest finding is that your site is in good shape, that is what the report will say, and you will have paid £495 to be told to stop worrying.

Enquire about a Pro Review

Not sure yet? The free check covers ten of the forty criteria and will tell you whether there is anything here worth paying for.