Pricing
What this costs, and where it sits.
Our prices are the totals you pay; no VAT is charged. Everyone else’s were read from their own pricing pages on 27 September 2026, with the units stated, because a monthly subscription, a one-off diagnosis and a quarterly re-check are not the same purchase.
The EdenLens offers
Three are bought once. One recurs, every quarter, because drift does. None is a retainer and none includes the repairs.
Free check £0
One page, robots.txt and the sitemap: 10 of the 40 criteria, or 13 with Google’s field data. Up to three verified problems, each linked to its repair.
- Who does the work: the software; nobody reads it
- You get: the result on screen and as a PDF
- Repairs: you make them from the fix library
Launch £295
For a business starting from nothing. The full forty-criterion review in week one, the checklist in dependency order, every external clock started, then re-checks at day 30 and day 90.
- Who does the work: the analyst runs and writes each of the three reviews
- You get: three dated reports with action lists and acceptance tests; no call
- Repairs: you or your developer make them; the analyst verifies them at day 30 and 90
- When: week-one report within 5 working days of intake
Pro Review £695
For a site that already exists and an owner, board, developer or agency that needs a name on the findings. All forty criteria, every finding checked by the analyst, an AEO and GEO enhancement guide written for the business, a signed report, and a call to walk it through.
- Who does the work: the analyst checks every automated finding by hand and signs the report
- You get: a signed, method-versioned report, an AEO and GEO enhancement guide for your business, a walkthrough call, written answers for 30 days
- Repairs: you or your developer make them from the action annexes
- When: signed report within 10 working days of intake; at most 3 Pro Reviews open at a time
Steward £295 a quarter
The quarterly re-check. The same forty criteria against the same method version every ninety days, with a drift log: what changed, who owns it, which acceptance tests no longer pass.
- Who does the work: the analyst re-runs and reads the review each quarter
- You get: a dated re-check and drift log each quarter; stop at any quarter end
- Repairs: you or your developer make them; re-verified the following quarter
- When: offered first to Launch and Pro Review customers, in their final report
Not sure which? Launch is for a site with almost nothing in place and ninety days to build it. Pro Review is for a site that exists and needs a verified diagnosis. Steward follows either. Terms of sale, including the 14-day right to cancel.
Buy in this order
There are three different jobs in this market, and most of the confusion about price comes from treating them as one. Put them in sequence and the prices make sense.
- Diagnose. Can search engines and AI assistants find, read, understand and corroborate the site at all? That is what EdenLens does: the free check for a first look, a Pro Review or Launch when a person has to stand behind it. Bought once.
- Repair. You, your developer or your agency make the changes the report specifies, in the order it gives, and run the acceptance test on each. EdenLens does not sell the repairs. A diagnosis is only worth paying for when the person who wrote it has nothing to gain from the fix.
- Observe. Once the site can be read, a monitoring tool tells you how often assistants mention you and for which prompts. Otterly, Geoptie and Profound do this well and we do not do it at all. Bought monthly, and pointless before step one is done.
- Re-check. Sites, registers and crawler rules drift. Steward re-runs the diagnosis every quarter against the record you already have. Bought quarterly.
Being sold one of these by email? Questions to ask before you sign.
What everyone else charges
They are not the same product. Monitoring tools watch a set of prompts over time and tell you when your brand appears in an answer. EdenLens assesses whether your site is capable of being found, read and cited at all, and tells you what to repair. A business that is invisible for structural reasons can pay for a year of monitoring and watch a flat line. A UK SEO audit is the nearest thing to what we sell, and it is priced by the day rather than by the tool.
Currencies differ. Prices are shown in the currency each provider publishes. Converting them here would add an exchange rate and a date the provider never quoted, and that is the sort of invented precision this company exists to avoid.
Published prices, read on 27 September 2026
On a phone, the table scrolls sideways.
| Provider | Job | What it is | Price | Over a year |
|---|---|---|---|---|
| EdenLens free check | Diagnose | One-off check of one page, robots.txt and sitemap | £0 | £0 |
| EdenLens Launch | Diagnose | One-off 90-day programme, three dated reports | £295 once | £295 |
| EdenLens Pro Review | Diagnose | One-off analyst-verified, signed report, AEO and GEO guide, and call | £695 once | £695 |
| EdenLens Steward | Re-check | Quarterly re-run of the same review, with drift log | £295/quarter | £1,180 |
| UK SEO audit, human-reviewed | Diagnose | One-off; SEO-weighted, seldom covers AI retrieval or registers | £400–£2,500 | £400–£2,500 |
| Otterly, Lite | Observe | Subscription, 15 prompts across 4 assistants | $29/mo | $300 |
| Otterly, Standard | Observe | Subscription, 100 prompts, API | $189/mo | $1,920 |
| Geoptie, Starter | Observe | Subscription, 15 prompts, 2 brands | $41/mo | $490 |
| Geoptie, Professional | Observe | Subscription, 100 prompts, 10 brands | $83/mo | $990 |
| Profound | Observe | Seven-day free trial, then an enterprise plan priced on request | not published | not published |
| What this table shows. Three different purchases. A diagnosis is bought once and holds until the site or the providers change. Monitoring recurs monthly and measures nothing useful until the site can be read. The re-check recurs quarterly because drift does. Buy them in that order. | ||||
Competitor figures were read from each provider’s own public pricing page on 27 September 2026. Annual figures use the provider’s own annual-billing price where one is published (Otterly bills annual plans at $25 and $160 a month; Geoptie at $490 and $990 a year). On 14 September 2026 Profound published $99 and $399 monthly tiers; by 27 September its page showed only a trial and an enterprise plan, so no figure is given. The UK audit band is the range for a human-reviewed small-business audit in two UK agency pricing guides, Lux Branding (£400–£1,500, updated September 2026) and Targeted SEO (£750–£2,500 for a small site, updated April 2026); quotes from individual agencies vary well beyond it. Prices change without notice: check otterly.ai/pricing, geoptie.com/pricing and tryprofound.com/pricing before deciding. Higher and enterprise tiers exist at each and are not shown.
Why Semrush is not in the table
Semrush is the tool most small businesses have heard of, and we could have put a number beside it. We have not, because it would mislead. Its plans bundle dozens of tools, its AI-visibility capability sits inside that larger suite rather than being sold as one comparable line, and picking one figure out of that ladder would imply an equivalence that does not exist. If you already pay for Semrush, you are buying a great deal more than an AI-visibility check, and the right question is not price but whether anyone on your side is acting on what it reports.
What the monitoring tools do that we do not
This matters more than the money. Those products track a set of prompts across assistants over weeks and show you movement. EdenLens does not do that, and Steward does not either: it re-checks whether the site can still be read, not how often it is named. If what you need is a dashboard showing whether your brand appeared in ChatGPT last Tuesday, one of them is the right purchase and we will say so.
What we do instead is establish whether the site is capable of appearing at all, with the evidence attached and the repairs specified in the order they must happen. Those are different jobs. Plenty of businesses need the second one first.
Side by side with two free checks
Two free tools come up most often when people ask for a free website audit. Each comparison says where the other tool is the better choice, using that tool's own published pages.
- EdenLens and SEOmator's free SEO audit: breadth and a score, against verified problems and repairs
- EdenLens and MaxAEO's free AEO checker: a readiness score and answer monitoring, against identity checks and a review by a person
What we do that the monitoring tools do not
- Name what was not checked. Our result states how many criteria it could assess and lists the ones it could not. Nothing unassessed is quietly counted as a zero.
- Tie every finding to evidence. Each statement carries a reference to the fact it rests on, with the time it was captured, so you can check our working.
- Publish the method. The criteria, their sources and the limits are public and dated.
- Read the public registers. Company records, sector registers and declared profiles are checked against what the site claims, because an assistant that cannot corroborate a business is reluctant to recommend it.
- Put a name on it. A Pro Review is signed by the analyst who checked it, with the method version it was checked against, so a board or a developer knows who to ask.
- Stop. There is no retainer and no upsell waiting at the end of the diagnosis, and we do not sell the repairs. Steward is offered once, in the final report, and only to a business that already has a review to compare against. If the honest answer is that your site is in good order, that is what the report says.
Which to buy
Start with the free check, whoever you end up paying. It costs nothing, it takes about a minute, and it will tell you whether your problem is structural or not.
If the check finds blocked access, missing identity or content machines cannot read, fix that before subscribing to anything. Monitoring a site that cannot be retrieved measures a flat line accurately. A Pro Review gives you the full diagnosis with a name on it; Launch gives a new site ninety days of the work in the right order.
If the check comes back clean and you want to know how you are being mentioned week by week, a monitoring subscription is the right tool, and one of the products above will do it better than we do.
Once the repairs are made, Steward tells you each quarter whether they still hold. It is offered in your final report.