Method
Forty criteria, eight pillars, and the ones we could not reach.
The free check reaches ten of them from one page. This says which, and what the other thirty need.
What the free check covers
One page, your robots.txt and your sitemap. From those it derives identity confidence, the profiles your page declares, four foundations, three readiness readings and up to three verified problems, each citing evidence.
What it cannot reach
- Consistency across the rest of the site, since it reads one page.
- Whether your pages answer the questions customers actually ask.
- How your identity corroborates across maps, profiles and directories.
- Whether assistants cite you today, which needs repeated dated observation, not a scan.
- Anything held in your own accounts: Search Console, analytics, listings you have claimed.
Those are reported as not assessed, with the evidence named. Never as zero, and never folded into a score that hides them.
Where the criteria come from
Each traces to published provider documentation, with the source register re-read on a schedule. Where providers disagree or a behaviour is undocumented, the criterion says so rather than guessing.