Fix · Corroboration

A declared profile does not resolve

Your page tells machines where else the business exists: a Facebook page, a directory entry, a company register. One of those addresses now answers with an error, moves somewhere else, or shows a different business.

What we found

N declared profiles did not resolve — the check opened every profile your page declares (in sameAs structured data, or as a link in the header or footer) and one or more answered 404, 410, or redirected away from a profile. Evidence: Declared profile resolution

The declared profile names a different business — the address works, but the page it reaches belongs to someone else. Evidence: Declared profile resolution

Why it matters

Profiles are how a machine checks you are who you say you are. A search engine or an assistant reads your business name, telephone and postcode on your site, then looks for the same three facts somewhere you do not control. A link to a dead page gives it nothing. A link to the wrong business gives it a contradiction, which is worse than nothing: it is the mechanism by which an assistant attaches a stranger's name to your company.

The repair, in four steps

  1. List every declared profile. The free check names them. Otherwise: every sameAs value in your structured data, and every outbound link in the header and footer to a social network, directory, map or register.
  2. Open each one in a private window and record three things: does it load (200), does it show your business name, and does it show the same telephone and postcode as your site. A value the profile does not show at all is not a mismatch; Facebook and LinkedIn keep contact details behind tabs and sign-in walls.
  3. Fix or remove. Moved: update the address on your site to the profile's current one. Closed: remove the declaration; a missing profile is not a defect, a dead one is. Wrong business: you have linked a same-name page, so remove it and link your own, or if you have no profile there, remove the link and stop.
  4. Align the profile. Where a live profile shows a different telephone or postcode, change the profile, not the site. The site is the reference.

Before and after

Now

"sameAs": [
  "https://www.facebook.com/OldPageName",   ← 404
  "https://twitter.com/farmcreamery",     ← other business
  "https://g.page/r/abc123"                  ← 200, matches
]

After

"sameAs": [
  "https://www.facebook.com/WraycroftFarmCreamery",
  "https://g.page/r/abc123",
  "https://find-and-update.company-information.service.gov.uk/company/01234567"
]
/* the X account was someone else's: removed */

Three good profiles beat eight thin ones. The register entry (Companies House for a UK company), the map listing customers actually use, and the one social account you keep current are enough for most small businesses.

Prove it worked. Open every declared address in a private window. Each returns 200, shows your business name, and where it shows a telephone or postcode, shows the same one as your site. Run the free check again: "Where this page says the business exists" lists each profile as opened and agreeing.

Open Google’s Rich Results Test › Open the Schema Markup Validator ›

What it will not do

This fix repairs the links you already publish. It does not create presence on platforms you are not on, and it should not: an absence from a network your customers do not use is not a gap. Where a platform refuses an anonymous read (Meta and LinkedIn often do), the free check reports "not opened" rather than guessing, and you check that one by hand.