Free business identity check
Can a machine tell who your business is?
People read your name, address and opening hours off the page. Machines need them stated in a fixed form. This check reads what your page declares and opens the profiles it links to. Free, no signup, about a minute.
Confirming you are a person
Cloudflare runs this before each check. If a box appears, tick it. The card closes by itself.
What this check reads
- Whether the page carries an Organization or LocalBusiness node in its structured data.
- Whether that node states the name, address, a contact route and the web address, and opening hours for a business people visit.
- Whether the page declares the profiles where the business also appears (maps, company records, social accounts), and whether each one opens and names the same business on name, telephone and postcode.
A complete node with profiles that agree passes. A node with gaps is Mixed and names what is missing. No node at all fails.
Why it matters
An assistant asked which business to call, or whether a place is open on Sunday, answers from facts it can read and corroborate. A telephone number in the page text is visible to a person; nothing marks it as belonging to this business for a machine.
What it cannot tell you
Whether your details agree in registers and directories the page does not link to, and whether assistants describe you correctly today. Some profile sites refuse automated reading; those are reported as unverified, never as failures.
If it fails: the repair, step by step · Declaring your profiles · Profiles that do not resolve
The answer leads; the full result follows
This page runs the whole EdenLens free check and puts the answer to its own question first. Underneath you get the rest of the result: up to three verified problems across the page, each with its repair.
Example results
- Wraycroft Creamery, before the repairs: three verified problems
- Wraycroft Creamery, after the repairs: no repair findings
- Eden Valley Joinery: insecure connection, blocked AI crawlers, opening hours missing
- Kinetiq Studio: content that only appears after JavaScript runs
All four are invented businesses. Each page is the engine's own output, published so it can be read without running a check.
The other free tools
Each one runs the same check and leads with its own question.
- The full free audit: up to three verified problems across all of it
- AI crawler access: can ChatGPT, Claude and Perplexity fetch the site?
- Business identity: can a machine tell who the business is?
- Sitemap: does a sitemap list the pages worth finding?
- Readable content: is the page readable before JavaScript runs?
What to do next
The paid reviews add wider investigation, human judgement and accountable advice. What this check could not assess is not a failure, and the free repairs stay free.